If you want a fresh and interesting way to promote yourself, your brand, or your profession, look no further than Kulula Airlines, a low-cost airline out of South Africa, and a subsidiary of Comair, which is owned by British Airways. They don’t have a pull much outside of South Africa or the southern African region, but they know how to make a splash, with their latest campaign making it to multiple news sites and, of course, the directory of everything internet, Reddit.
This is not the first time they have been awesome at marketing. Check out this entry from Wikipedia:
In 2010 kulula.com was forced by FIFA to stop a campaign describing itself as the “Unofficial National Carrier of the You-Know-What”, which took place “Not next year, not last year, but somewhere in between.”, obviously referring to the Association Football World Cup which took place in South Africa at that time. Another advert announced “affordable flights for everybody” except Sepp Blatter, who was offered a free seat “for the duration of that thing that is happening right now”.
For being such a small airline with limited regional influence, they certainly do know how to cause a stir, and I like it. Their antics with the World Cup and FIFA sounds like something I would have tried to pull in a case study during graduate school when stressed and wigging out at 3am and trying to finish it. Maybe that’s why I like it so much.
The graphic design on their planes reminds me of another upstart airline, hubbed out of Colorado Springs(yes, you heard that right… Colorado Springs was once a hub…). Western Pacific Airlines made waves in the industry with their unmistakable plane designs, including The Simpsons (below) and adverts for Purgatory Ski Resort and more.
Frontier (Southwest used to be) is the current best example of this method of marketing stateside, while the vast majority of airlines around the world focus only on their primary graphic design to ensure brand recognition.